Privacy Policy for Bloom IVF

Introduction

At Bloom IVF (www.bloomivf.com), we respect your privacy and are committed to protecting any personal information you share with us. This Privacy Policy explains how we collect, use, and protect your information when you visit our website or use our services.

By accessing our website, you agree to the terms outlined in this Privacy Policy.

Information We Collect

We may collect the following types of data:

A. Personal Information (Provided by You)

• Name, phone number, and email address (when filling out a contact form).
• Medical history or fertility-related information (if provided voluntarily).
• Appointment booking details.

B. Non-Personal Information (Collected Automatically)

• IP address, browser type, and device information.
• Website usage data (pages visited, time spent, etc.).
• Tracking data via Meta Pixel, Google Analytics, and cookies.

How We Use Your Information

We use your data for the following purposes:
✅ To provide fertility treatments and consultations.
✅ To improve our website experience.
✅ To send appointment confirmations and updates.
✅ To analyze website traffic and user behavior.
✅ To show relevant ads through Facebook, Instagram, and Google Ads.

How We Use Meta Pixel and Cookies

Our website uses Meta Pixel to track visitor interactions and serve relevant ads. Meta Pixel helps us:
✔ Show personalized ads on Facebook & Instagram.
✔ Measure ad performance and optimize campaigns.
✔ Understand user behavior on our website.

📌 How to Opt-Out of Tracking

• You can disable cookies through your browser settings.
• Visit Your Ad Preferences on Facebook to manage ad settings.
• Use third-party tools like Network Advertising Initiative (NAI) to opt out of ad tracking.

Data Sharing and Security

🚫 We DO NOT sell, trade, or rent your personal information.
🔒 We use encryption, secure servers, and strict access controls to protect your data.

However, we may share data with:

• Third-party analytics providers (Google Analytics, Meta).
• Regulatory authorities (if required by law).

Your Rights (GDPR & CCPA Compliance)

If you are in the European Union (EU), you have the right to:
✅ Access and request copies of your data.
✅ Request data deletion ("Right to be Forgotten").
✅ Opt out of data tracking and marketing communications.

To exercise these rights, email us at info@bloomivf.com.

Contact Us

If you have any questions about this Privacy Policy, please contact us:
📧 Email: info@bloomivf.com
📍 Address: Lilavati Hospital And Research Centre, Bandra Reclamation Rd, General Arunkumar Vaidya Nagar, Bandra West, Mumbai, Maharashtra 400050
📞 Phone: 9871717305